01 / The name meaning
IOKURO means:
I care for myself.
Our name holds a simple promise: to make skincare more conscious, precise, and achievable every day.
For us, taking care doesn’t mean adding steps, products, or packaging. It means having exactly what you need, in the right dose, turning it into a ritual that feels instantly intuitive and unforgettable.
Self-care isn't doing more.
It's choosing better.
02 / Our vision
Skincare had plenty of serums.
Just not this one.
A liquid serum requires precise dosing and often another product afterward. Bottles, pumps, or pipettes can trap residue, meaning some of it never even reaches your skin.
We started with a practical question: what if a single dose already contained everything needed to treat the face, neck, and décolleté?
That is how Jelly Peptide Serum Shot was born: not just a solid version of a traditional serum, but a brand-new, waterless, single-dose format designed to complete your treatment ritual.
Exactly what your skin needs. The perfect dose. A moment just for you.
03 / THE VISION BEHIND IOKURO
I’m Anastasia. I created IOKURO to give serums a brand-new form.
For years, I have dedicated myself to developing solid and waterless cosmetics in my laboratory in Italy. This experience has taught me that innovation isn’t about adding ingredients, layering steps, or multiplying promises. On the contrary, it means eliminating the superfluous to better design what remains.
Observing facial skincare rituals, I kept seeing the same pattern repeat: opening a bottle, dosing the drops, applying the serum, and immediately having to look for another product to complete the routine. I didn’t want to put just another serum on the market. I wanted to create a precise, pure, and waterless dose capable of treating the face, neck, and décolleté in a single, profound gesture of care.
An innovative formula that guides the massage and melts into the skin, offering the efficacy of a serum and the comfort of a complete treatment. From this research, Jelly Peptide Serum Shot was born.
"My goal wasn't to turn a liquid serum into a solid form. It was to create a new gesture of beauty that had never existed before: incredibly effective for the skin."
04 / The IOKURO Method
01
HYDRATION
The jelly texture melts upon contact with the skin, releasing a deep hydration booster with no added water.
02
NOURISHMENT
A concentrated formula designed to intensely nourish the face, neck, and décolleté, eliminating the need for a follow-up moisturizer.
03
MASSAGE
It provides the perfect glide to guide your self-care ritual, stimulating the skin until fully absorbed.
1 perfect dose
Face + neck + décolleté. No follow-up cream.
05 / WHY IT’S WATERLESS
We didn’t remove water just to follow a trend.
We are against the unnecessary.
In water-based formulas, the volatile phase gradually evaporates after application. In contrast, IOKURO starts with a waterless, compact, and pre-formed formula designed for direct skin application.
Peptides, ceramides, emollients, and botanical actives are concentrated inside the Shot, with no added water to carry and no dosing to measure.
06 / THE INGREDIENT CHOICE"
Natural isn't a slogan.
Efficacy comes first.
An ingredient isn’t automatically better just because it’s natural. It must be chosen for its function, quality, stability, and skin affinity.
This is why we use ingredients of natural, biomimetic, or biotechnological origin whenever they represent the most suitable formulating solution. Peptides, ceramides, and skin-compatible emollients work together with selected botanical actives to target different skin concerns.
Among the key molecules in IOKURO formulas:
Chamazulene
Distillation of Matricaria Chamomile flowers.
Spilanthol
Acmella Oleracea CO2 Extract
Astaxanthin
Natural extract from Haematococcus Pluvialis
Bakuchiol
Retinol alternative from Psoralea Corylifolia.
Hyaluronic Acid
Biotechnological fermentation from sugars
07 / A FORMULA FOR EVERY NEED
No matter your age.
What matters is what your skin needs today.
IOKURO doesn’t divide skin into age categories. Your skin’s needs can change with the seasons, your lifestyle, stress levels, and the exact moment you are going through.
That is why we have created four different Serum Shots:
PLUMP
LIFT
GLOW
VISIBLE RESULTS FROM THE VERY FIRST APPLICATION.
08 / LESS WASTE
Sustainability isn't a claim.
It is proven through choices.
The natural origin of ingredients, on its own, is not enough to prove a lower environmental impact.
This is why we worked on the complete system:
Less product wasted. Less superfluous volume. Less disposable packaging.
Premium in its formula.
Achievable every day.
For IOKURO, premium doesn’t mean making skincare exclusive or complicated. It means giving value to the formulation, the precision of the dose, the experience on the skin, and an object designed to be used every single day.
58 €
30 days · 30 mixed Serum Shots
Less than the price of a daily coffee for a complete treatment routine for the face, neck, and décolleté. The reusable case is included as a complimentary gift in the Starter Kit.
09 / Real Questions
Everything you want to know about the Serum Shot.
An anhydrous, single-dose formula for the face, neck, and décolleté. It transforms instantly as you massage it in, hydrating and nourishing the skin in one single, deep gesture.
Yes. Each Shot contains the perfect amount for a single application on your face, neck, and décolleté. If you choose to use it on your face alone, one Shot will last for multiple applications.
No. Jelly Peptide Serum Shot is designed to complete your treatment without requiring a follow-up cream.
It means zero filler ingredients: only pure actives. In traditional cosmetics, water is used to add volume. By eliminating it, we create an undiluted formula where every drop is pure efficacy, allowing the active ingredients to work at their maximum potency. It doesn’t mean water is bad, just that it wasn’t needed to deliver this result.
IOKURO formulas are chosen based on your skin’s needs, rather than strictly on your chronological age.
The Starter Kit case is reusable. After the first 30 days, you only purchase the Serum Shot refills, without needing to replace the main packaging each month.
It’s not just another serum.
It’s the serum in a Shot.
One single shot for face + neck + décolleté. Hydration, nourishment, and massage. No other moisturizer needed.